As industries transform so must companies, and as they do so in turn will the way their customers see them. Brand transformation is as inevitable a part of the journey as the technology or the business model. In the automotive industry, many companies’ brands rest squarely on the driver experience, being connected to the road, through the sound of the engine, the tactile feel and feedback through the steering wheel, the connection to the drive train through the stick shift.
July 18, 2018
Koh Young will be highlighting its Award-Winning True 3D Inspection Solutions in multiple locations during SMTA Guadalajara
September 12, 2019