Philadelphia, PA – PEI-Genesis, a global leader in the design and assembly of custom engineered connectors and cable solutions, has named Kris Haggstrom Senior Director of E-Commerce and Electronic Manufacturing Services (EMS), it was announced today by Peter Austin, Corporate Vice President, PEI-Genesis.

“As PEI-Genesis has grown into a stronger, larger, global company capable of providing tor inventory, to making finished cable assemblies, to providing total custom engineering and design capabilities. With the addition of Kris and his deep background in E-Commerce and EMS, we stand on the horizon of the next step in our exciting evolution.”

Haggstrom brings a wealth of experience from the distribution segment having spent the better part of 25 years in various senior management positions for Future Electronics and Digi-Key Electronics, building and managing global sales and E-Commerce business units.

“I’m excited to join PEI-Genesis in this new position. This role, focusing on the digital experience of our customers, will allow us to continue concentrating on the integrated buying experience as the focal point in our future growth,” said Haggstrom.

In his previous positions, Haggstrom has had postings in various North American locations as well as in Europe. “As PEI-Genesis continues to expand, our digital technology needs to be second to none,” said Austin. “We look forward to working closely with Kris and his team to ensure best-in-class solutions for our expanded global reach.”

About PEI-GENESIS

PEI-Genesis is one of the world’s fastest assemblers of precision connectors and cable assemblies. From the largest connector component inventory in the world, they develop engineered solutions that support the military, industrial, medical, aerospace, transportation, and energy sectors worldwide. Headquartered in Philadelphia, PA, PEI-Genesis has production facilities in South Bend, IN; Chandler, AZ; Nogales, MX; Southampton, UK; and Zhuhai, China as well as sales offices throughout the Americas, Europe and Asia. More information may be found at www.peigenesis.com.