DVC provides fantastic opportunity: NetApp

By Pradeep Chakraborty

PC

NetApp has introduced the Data Visionary Engineering Center (DVC) in Bangalore. Paul van Linden, manager, EMEA and APAC EBC Program, said that as of now, there are four DVCs: in Sunnyvale and RTP North Carolina, USA, Amsterdam, the Netherlands, and now, Bangalore.

Having a DVC does make a difference. Linden said: “Partners are hugely important. In a 2017 APBM survey, 86 percent said their purchase size increased due to visit. 30 percent said that NetApp is a trusted advisor. 42 percent said that their sales cycle had reduced (by up to 9 percent). And, 79 percent said that they discovered additional products (gone up by 15 percent).” He added, “We provide proven business acceleration.”

On the question of why have a DVC in Bangalore, he said: “Global customers have some very unique requirements. Eg., they would like to have detailed conversations with coders. This (DVC) is a fantastic opportunity.”

Anil Valluri, president, Sales, India and SAARC, said: “It is a recognition of two things – one, the vibrancy of the market, and two, the huge amount of engineering talent in India. There are a lot of services being launched by the government. There is a growing market, with a lot of cutting-edge technology. We can tell people how to embrace digital transformation.

“The global SIs architecture centers are here. They can come here, and use technologies. It is a recognition of the potential of the Indian market. We can also serve as the knowledge center.”

Deepak Vishweswaraiah, MD and SVP, Data Fabric and Manageability Group, noted: “The whole digital transformation is not unique to NetApp. We are helping customers to progress on their data journey visions. Customers need to find new ways to do business. They have to find newer customers and newer ways to do business.

“We are also introducing the NetApp Cloud Volumes for Google Cloud Platform (GCP). We are now delivering data services with all the world’s largest hyper-scalers, such as Azure, AWS and Google Cloud Platform.

“We have modernized the IT architecture with Cloud Connected Flash. Powerful AI and high-performance applications with the world’s fastest enterprise all-flash array, the AFF A800 end-to-end NVMe.

“The NetApp ONTAP 9.4 storage OS improves performance, efficiency and data protection, also providing the industry’s first enterprise 30TB SSDs. It enables GDPR compliance and secures the data. New, intelligent cloud services further reduce TCO. The Active IQ provides insights for higher operational efficiency.

“We have also announced the NetApp Cloud Insights – Hybrid Cloud ITIM, delivered via SaaS. It improves customer satisfaction, pro-actively prevents failures, and optimizes to reduce cost. We have automated the tamper-proof retention of critical financial data.

“We are now accelerating our data visionary footprint in India. We have the largest R&D teams for NetApp in India.”