Middle East & Africa Personal Computing Devices Market Continues to Normalize After Period of Exceptionally High Demand
Dubai – The Middle East and Africa (MEA) personal computing devices (PCD) market, which is made up of desktops, notebooks, workstations, and tablets, posted a year-on-year decline of 12.8% during the third quarter of 2022, according to the latest industry analysis conducted by International Data Corporation (IDC), with the global technology research and consulting firm’s newly updated Worldwide Quarterly PCD Tracker showing that shipments across the region totaled 5.4 million units in Q3 2022.
“As demand continues to normalize following the exceptionally high sales witnessed during the COVID-19 pandemic, shipments continue to undergo a considerable decline,” says Fouad Charakla, IDC’s associate research director for client devices in the Middle East, Turkey, and Africa. “However, the market’s performance is on par with pre-pandemic levels seen in 2019.”
From a product category perspective, PC shipments were down 12.3% year on year. Lenovo maintained top position with a moderate decline, while HP Inc. suffered a sharp decline, coming second. Dell, on the flip side, experienced healthy growth to rank third.
| Middle East & Africa PC Market Vendor Shares – Q3 2021 vs. Q3 2022 | ||
| Company | Q3 2021 | Q3 2022 |
| Lenovo | 23.0% | 24.4% |
| HP Inc. | 25.2% | 21.8% |
| Dell Technologies | 14.0% | 17.6% |
| Others | 37.9% | 36.2% |
The tablet market experienced a steep decline of 13.6% year on year. Samsung continued to lead the market by a significant margin, while Apple and Lenovo maintained their respective positions in second and third. Shipments of Samsung and Apple tablets remained close to flat year on year, while Lenovo shipments suffered a steep decline.
| Middle East & Africa Tablet Market Vendor Shares – Q3 2021 vs. Q3 2022 | ||
| Company | Q3 2021 | Q3 2022 |
| Samsung | 37.0% | 42.7% |
| Apple | 11.6% | 13.8% |
| Lenovo | 10.6% | 7.3% |
| Others | 40.8% | 36.2% |
For more information, please contact Sheila Manek at smanek@idc.com or on +971 4 446 3154.
About IDC
International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,300 analysts worldwide, IDC offers global, regional, and local expertise on technology, IT benchmarking and sourcing, and industry opportunities and trends in over 110 countries. IDC’s analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly owned subsidiary of International Data Group (IDG), the world’s leading tech media, data, and marketing services company. To learn more about IDC, please visit www.idc.com. Follow IDC on Twitter at @IDC and LinkedIn. Subscribe to the IDC Blog for industry news and insights.
IDC in the Middle East, Turkey, and Africa
For the Middle East, Turkey, and Africa region, IDC retains a coordinated network of offices in Riyadh, Nairobi, Lagos, Johannesburg, Cairo, and Istanbul, with a regional center in Dubai. Our coverage couples local insights with international perspectives to provide a comprehensive understanding of markets in these dynamic regions. Our market intelligence services are unparalleled in depth, consistency, scope, and accuracy. IDC Middle East, Africa, and Turkey currently fields over 130 analysts, consultants, and conference associates across the region. To learn more about IDC MEA, please visit www.idc.com/mea. You can follow IDC MEA on Twitter at @IDCMEA.
