Respondents express declining optimism on the economy, especially in emerging markets. The United States gains more attention as a destination for new business opportunities.
As they regard economic conditions at home and in the world economy, executives are warier than they have been all year. For the third quarter in a row, respondents to McKinsey’s newest survey of executive sentiment share less positive assessments of the economy’s current state,1and their outlook for the months ahead is also cautious. Expectations for trade activity are declining, trade-related risks are still perceived as top threats to growth, and for the first time this year, less than half expect the rate of economic growth, both at home and globally, will increase over the next six months. The view from emerging economies is particularly downbeat. These respondents offer a more negative overall assessment of the global economy, economic conditions in their own countries, and their companies’ prospects. In a few cases, they are also more likely to cite the United States as the country with the best opportunities for their businesses, rather than their home countries or nearby economies.
Economic sentiment takes a downward turn
The newest results suggest concern over the momentum of the economy, and respondents’ economic sentiments are the most uncertain they have been all year. In their assessment of the global economy, 38 percent of all respondents say conditions have worsened in the past six months, up from 26 percent in June. At 31 percent, the share reporting improvements is even smaller; it’s the first time since December 2016 that a larger share of respondents say global economic conditions have worsened than have improved.2 Sentiment on country-level performance also continues to decline (Exhibit 1). The share of respondents saying conditions in their home economies are worse now than six months ago is nearly equal to the share saying conditions are better.
The responses also signal increasingly cautious views on trade: 36 percent of respondents say that in the past year, the level of trade between their home countries and the rest of the world has decreased, up from 22 percent who said so in June. In a few regions (North America, most notably), respondents have reported sizable declines in their countries’ trade levels in the past two surveys. By contrast, those in India and in Latin America are the most likely to report an increase in trade levels, and they are the only two groups less likely to report declines in this survey than they were one year ago (Exhibit 2).
Still, on all of these measures, respondents in emerging economies are notably more negative than their developed-economy peers (Exhibit 3). Overall, they are much more likely than their counterparts to say global conditions and conditions in their home economies have worsened in recent months. This is especially true in Latin America, where just six months ago, 62 percent of respondents believed conditions in their countries would be better by now. Just 17 percent say conditions have improved during that time. When asked about trade levels, emerging-economy respondents overall are most likely to report increases in the past year.3 Yet those in this group are also more likely than their peers to report declining trade: 44 percent do so, compared with 32 percent in developed economies.
Looking ahead, respondents also report a progressively less positive outlook on the economy. Compared with the past two surveys, smaller shares predict that the global economy and their home economies will be better in six months than they are now (Exhibit 4). Nevertheless, respondents across regions feel more positive about their future than the present—except in Europe and in North America (and in the United States specifically). In North America, respondents report much more buoyant views than their peers on current conditions: 53 percent say their economies are in better shape now than six months ago, compared with 30 percent of all other respondents. But they are much more negative about their home countries’ prospects. Just 28 percent in the region believe future conditions will continue to improve, and a slightly larger share predict that domestic conditions will worsen.
And while respondents still tend to expect the economy’s growth rate will increase rather than contract, their overall optimism about economic growth continues to decline. Currently, 44 percent expect the global economy’s growth rate will increase in the next six months (and 39 percent expect a contraction), down from 65 percent six months ago. Forty-seven percent say the same for their home economies, down from 61 percent six months ago. On their countries’ trade prospects, too, there is a marked decline in expectations. Forty-six percent expect trade levels will decrease in the next year, a share that has grown steadily since December 2017, when half that share expected trade would decrease.