Electronica 24: Markets, Geopolitics, Culture and AI, with Zollner’s Markus Aschenbrenner

Explore the strategies behind staying ahead in the global market as I chat with Markus Aschenbrenner from Zollner. Markus unpacks how the inventory bubble, geopolitical influences, inflation and interest rate shifts, and a tilt toward protectionism, are shaping manufacturing strategies.

He also shares Zollner’s recent moves in broadening their reach, such as acquiring EIT and Bluechips, to create a more versatile, globally-spanning manufacturing network designed to weather economic shifts and meet diverse customer demands. We delve into the pivotal role digitalization plays in fortifying supply chain agility.

With a network of 7,000 suppliers delivering 300,000 products, Zollner is at the forefront of harnessing AI and forming strategic alliances, like their technology partnership with Luminovo. These technological advancements are not just about keeping pace but about achieving new heights of predictive insights, transparency, and operational agility. We spotlight Zollner’s steadfast commitment to innovation and adaptability, ensuring they remain true to their culture and vision, and not just participants but leaders in the ever-evolving supply chain landscape.

EMS@C-Level at electronica 2024 was hosted by IPC (https://www.ipc.org/)

Like every episode of EMS@C-Level, this one was sponsored by global inspection leader Koh Young (https://www.kohyoung.com).