ECIA Welcomes Avnet’s Dayna Badhorn to Distributor Council and Board of Directors

Ms. Badhorn’s stellar background adds unique expertise to forward looking leadership team

ATLANTA – ECIA is pleased to announce that Dayna Badhorn joins the ECIA Distributor Council and will be one of four representing distribution on the ECIA Board of Directors.

Ms. Badhorn is regional president of Americas, electronic components at Avnet. In this role, she leads all activities tied to Avnet’s electronics components business in the Americas where she oversees operations and sales teams supporting business in the region.

Since joining Avnet in in 1998, Badhorn has held leadership roles in sales, technical support, supplier management and business development. Most recently, she served as global vice president, strategic planning, and corporate marketing, where she worked across global business units to identify growth opportunities to enhance Avnet’s overall business portfolio, financial strength, and market value.

Badhorn previously served as vice president, strategic planning for the Electronic Components global business, where she led the digital transformation initiative and several other global growth programs. Before this role, she launched and oversaw Avnet’s Emerging Business teams to find, evaluate and develop new profitable business opportunities, particularly in the startup space. This included managing the Avnet online communities Hackster.io and element14.

“I’m excited to be representing Avnet on the ECIA board as we collaboratively embrace the ongoing changes facing our industry and work to make it even stronger,” said Dayna Badhorn, regional president, Americas electronics components, Avnet. “It is now more important than ever to be working together with our peer distributors, manufacturers and independent representatives on important programs and strategies to improve the efficiency and effectiveness of our industry. And ECIA is the perfect forum to make that happen.”

“I look forward to working with Dayna as ECIA moves forward on the many initiatives we are implementing in 2022 to bring new efficiencies to the electronic components channel,” added ECIA President and CEO David Loftus. “The industry is experiencing both an explosion of growth, and the expected challenges that go with supply/demand fluctuations such as we have had coming out of the global pandemic. We are grateful to have talented and innovative people like Dayna to work together to find solutions.”

To learn more about the leadership structure of ECIA, go to Board of Directors & Councils (ecianow.org).