Critical Manufacturing welcomes Jeff Winter as VP of Business Strategy
Experienced leader to strengthen business development and strategic growth initiatives
PORTO, Portugal – Critical Manufacturing, a leader in advanced manufacturing execution systems (MES), proudly announces the appointment of Jeff Winter as VP of Business Strategy. With decades of experience in digital transformation and industry leadership, Jeff will lead business development and product marketing, along with acting as a key evangelist for the Critical Manufacturing business.
Jeff joins Critical Manufacturing with a strong Industry 4.0 and digital transformation reputation, having held senior roles at Hitatchi Solutions, Microsoft, Omron Automation and Rockwell Automation, where he helped multi-billion-dollar firms shape their digital strategies. At Hitachi, he spearheaded a shift toward an industry-focused approach, aligning company goals with the evolving needs of manufacturers. His appointment at Critical Manufacturing represents a significant step in advancing the company’s MES technology and strengthening its market position.
Francisco Almada Lobo, CEO of Critical Manufacturing, emphasized the importance of this appointment, “Jeff’s deep understanding of the challenges and opportunities in manufacturing today, along with his ability to translate complex technological trends into actionable business strategies, makes him an invaluable asset for Critical Manufacturing. We are delighted to welcome him onboard and to leverage his expertise as we continue to push the boundaries of what our MES platform can offer to our customers worldwide.”
Reflecting on his new role, Jeff Winter said, “I am thrilled to join Critical Manufacturing at a pivotal moment for the industry. The company’s unwavering commitment to innovation and customer success aligns perfectly with my professional values. I look forward to leveraging my expertise to help expand Critical Manufacturing’s influence and impact across the global manufacturing landscape. This is an exceptional opportunity to merge my passion for digital transformation with an organization that consistently leads the way in manufacturing technology”.
Jeff’s industry influence extends well beyond executive leadership. He serves as a board member of the Manufacturing Enterprise Solutions Association (MESA) International and the International Society of Automation (ISA), while also advising IoT Analytics and IIoT World magazines. With over 100,000 followers on LinkedIn, Jeff’s thought leadership regularly engages a vast audience of industry professionals. As a keynote speaker at major industry conferences, he further solidifies his reputation as a leading educator and advocate for innovation.
Apart from the above-mentioned responsibilities, Jeff will also play an active role in organizing the company’s MES & Industry 4.0 International Summit, scheduled for June 12-13 next year, with registrations now open.
About Critical Manufacturing
Critical Manufacturing, leader in the Gartner Magic Quadrant and a subsidiary of ASMPT, provides the most modern, flexible, and configurable manufacturing execution system (MES) available. Critical Manufacturing MES helps manufacturers stay ahead of stringent product traceability and compliance requirements, reduce risk with inherent closed-loop quality, integrate seamlessly with enterprise systems and factory automation, and provide deep intelligence and visibility of global production operations.
As a result, our customers are Industry 4.0 ready. They can compete effectively and profitably by easily adapting their operations to changes in demand, opportunity.
