Cirtronics demonstrates culture of service and inclusion during World Affairs Council of NH tour

Cirtronics, a woman-owned contract manufacturer located in Southern New Hampshire, hosted a group of international entrepreneurs sponsored by the World Affairs Council of New Hampshire.

Milford, NH— Cirtronics is a woman-owned manufacturer located in southern New Hampshire. An international group of primarily female entrepreneurial guests visited Cirtronics to learn how to cultivate a culture of service and inclusion. The tour program was part of the U.S. Department of State partnership with the World Affairs Council of New Hampshire focused on Women and Entrepreneurship.

Cirtronics was a tour of choice because of its positive reputation in the community as a service-based leader and a woman-owned contract manufacturer. Gerardine Ferlins, “We were honored to be selected as a tour site for this program. It shows how important it is to highlight successful women-owned companies to other female leaders. This group of smart, ambitious and talented young women were able to see what their companies can become if they stay true to their vision.” Ferlins continues, “Many requested insights into our culture creation and sustainability. It starts with a vision of service. How do I serve my employees, my customers and my community? And this leads to a shared sense of responsibility, along with feelings of inclusion, and naturally occurring teamwork and collaboration.”

Tour Feedback

Yale Soares, an Entrepreneur whose Brazilian company teaches free programming online, gave this feedback. “I was really impressed by the company and the culture Mrs. Ferlins created with over 200 collaborators. The thing I liked the most, besides having a woman in front of a technology company, is the idea of servant leadership. This is exactly what I believe. A leader is someone ready to serve the others and facilitate their job inside the institution. I was very impressed by how a strong culture and an active HR works well with a company of over 200 people.”

Creating a Culture of Ownership

When asked her insights into how to succeed in creating such a strong culture of service and belonging, Gerardine Ferlins offered the following, “One of my main messages is simple but challenging. Know yourself: Know who you are, your ethics, values, and belief systems. There is no one blueprint for success. Trust yourself. Keep doing things your way, and this will gather those around you who want to work that way too. A culture where people truly feel wanted and engaged will result in productivity.” Another tour attendee remarked, “I really enjoyed the visit at Cirtronics. It was inspiring to see how they make every effort to empower their employees to make them feel like they are part of the success and growth!”

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