Anglia regrets ADI decision which limits customer choice

Distributor pledges to support customers who prefer outlets that place a high value on commercial, logistic and technical service

Wisbech – Anglia is taking the unusual step of issuing a press release following the loss of a significant franchise. Whilst acknowledging that Analog Devices Inc (ADI) is perfectly within its rights to terminate its agreements with Anglia and two other  regional EMEA distributors, the company believes that the decision will have a negative impact on customer choice.

Explains Anglia’s CEO, Steve Rawlins: “Not everyone wants to buy everything from a global ‘supermarket’ where the only service you can expect is ‘self-service’. Distributors such as Anglia offer customer-driven commercial, logistic and technical programs that the global giants – which are run by accountants and who must satisfy the short-term needs of their shareholders – can not. Anglia is able to invest in stock and employ FAEs to support customer designs. These services are valued by customers.”

He continues: “Although we are saddened by ADI’s decision, we have been in business for over 50 years, and are able to react very quickly to changing situations. Therefore, our customers can be reassured to hear that we have plans already in place to support them. Of course, we are also in advanced discussions with alternative manufacturers, and we invite others who wish to engage with a strong and trusted demand-creation partner that believes in committing to a relationship with a focused supplier base to get in touch. We expect to be able to make more positive announcements in the very near future.

“But in the meantime, Anglia pledges, together with our similarly-committed suppliers, that we will always put the customer first.”

About Anglia                                                                                                                                                                                           

Anglia Components plc is a leading, privately-owned, authorised, UK and European distributor of semiconductors, optoelectronics, interconnect, passive and electromechanical components with franchise agreements with many of the world’s top component manufacturers. A signatory of the ADS SC21 programme, the company holds AS9120, ISO9001 and ISO14001 accreditations.

Technically adept, with an experienced team of staff, Anglia supports OEM and EMS companies in every sector of electronics manufacturing. Anglia’s suppliers include many of the world’s leading electronic component brands, complemented by many smaller companies with leadership in their chosen technologies.

Anglia stocks over 2 billion components from over 1.3 million product lines in the UK. Components from every supplier are stocked in depth and breadth for same-day dispatch. Anglia aims to streamline logistics and reduce customers’ transaction costs through services that include VMI, KAN-BAN, API, EDI, BoM management tools and customer-dedicated inventory, while an accurate, on-time delivery performance is a vital goal for the company.

Technical support spans a sampling service that delivers over £150,000 worth of free components and evaluation tools each year and expert technical advice from well-trained product specialists and face-to-face guidance from field applications engineers. Both commercially and technically, management of industry legislation and component obsolescence are recognised as areas of vital importance to customers.

Anglia is listed in the Sunday Times Best Places to Work awards for 2023. Anglia is driven by an ethos of ever-improving customer understanding and, as a privately owned business, aims to provide a fast, consistent and highly responsive service. Further information can be found at www.anglia.com.