Up Close with Ralph Rhein, Technical Director, IDENTCO

Eric’s discussion with IDENTCO Technical Director Ralph Rhein focuses on the innovation happening at IDENTCO’s in-house laboratory. Environments for electronics have gotten very harsh, requiring labels to withstand very high temperatures during processing, but also under the hoods of cars, for example. Furthermore, with the constant demand for more function in smaller spaces, the real estate on the board available for labels has become very limited. In this interview, Eric learns what IDENTCO does to solve these challenges with customers. Full-scale laboratory test capability is something seldom seen in companies like IDENTCO, but that is where the innovation happens. This conversation explores what that means for the industry’s labeling challenges.