Six Essential Pre-show Strategies to Maximize Your Trade Show Investment

This three-part series is directed to the marketing community in the EMSNOW audience, and will run on Fridays for the next few weeks. Even though lots information is available online, there really are no substitutes for the face-to-face contacts and networking opportunities afforded by trade shows. And there are certainly plenty to choose from for both electronics manufacturers and their suppliers. But the investment for exhibitors is substantial. Whether you are an attendee or an exhibitor, it helps to plan ahead to make the investment pay off.

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